J e s s i K a

WiseEnterprise – Real-time Media Intelligence SaaS Platform

WiseEnterprise is a SaaS platform that aggregates real-time media monitoring data, enabling enterprises to gain insights, support decision-making, and collaborate on knowledge. The project focused on improving navigation, usability, and data readability, enhancing how users access and act on complex information.

  • Category UX Design, UI Design, Front-End Development
  • Company Wisers Information Limited
  • Industry Information Technology & Media Intelligence
  • Launch Date December 2013
Company Site

My Role & Contribution

  • Led UX/UI redesign of a data-heavy SaaS platform

  • Conducted user research to identify usability and navigation issues

  • Redesigned core navigation system (left & right menus)

  • Improved visual hierarchy and accessibility (color & readability)

  • Contributed to front-end development, reducing implementation gaps

  • Enhanced overall workflow efficiency and user productivity

Problem

  • The original platform had several usability challenges.

  • Confusing Navigation:

  • Poorly structured left main menu

  • Limited functionality in right-side action panel

  • Users struggled to locate key features and data

  • Poor Readability & Accessibility:

  • Inconsistent and low-contrast color usage

  • Difficult to scan and differentiate information

  • Caused eye strain and reduced usability

  • Impact:

  • Reduced productivity and task efficiency

  • User frustration and lower engagement

  • Increased likelihood of errors and bugs

My Approach

  • I approached this as a productivity and information clarity problem.

  • Key focus areas:

  • Simplifying navigation for faster access to data

  • Improving readability in a data-dense environment

  • Supporting user workflows through better UI structure

  • Bridging design and engineering through front-end involvement

Solution

  • Navigation System Redesign:

  • Reorganized left menu with clearer categorization

  • Improved information hierarchy for faster scanning

  • Enhanced right-side functional menu with task-oriented actions

  • Visual & Accessibility Improvements:

  • Refined color system for better contrast and readability

  • Improved visual hierarchy to distinguish content sections

  • Reduced cognitive load when consuming large datasets

  • Workflow Optimization:

  • Designed interfaces aligned with user tasks and workflows

  • Improved efficiency in accessing and acting on insights

  • Front-end Contribution:

  • Participated in implementation to ensure design accuracy

  • Reduced handoff friction between design and development

  • Helped shorten front-end development time

Impact

  • The redesigned platform led to measurable improvements:

  • 60% improvement in user task completion rates

  • 30% reduction in reported bugs

  • Additionally:

  • Increased user engagement and frequency of use

  • Improved overall satisfaction with the platform

  • More efficient navigation and workflow execution

Reflection

  • This project reinforced that:

  • Navigation is critical in data-heavy SaaS products

  • Readability directly impacts productivity and decision-making

  • Accessibility is not optional — it’s essential for usability

  • Designers who understand implementation can significantly improve delivery speed and quality

Revamped Design
Original Design
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